You already know how essential social media is to increase brand awareness, generate more leads and score higher conversion rates. Since almost everyone uses social media, you must set up your business account there to reach the maximum possible audience.
However, social media can be extremely time-consuming to perform many different tasks, such as data-driven activities, graphic design, etc. Here comes the need for various social media tools to save time and increase the conversion rate. This blog will cover those top social media tools that help you to get the most out of social media marketing.
Buffer
Buffer is a social scheduling platform that enables multiple users to access different channels and messages from the same platform. Buffer has excellent analytics that tracks engagement, impressions, and account performance in addition to scheduling. Its free version allows for two profiles and ten scheduled posts per profile, whereas paid accounts grow as more users and platforms are added.
Canva
Canva is a user-friendly and time-saving graphic design tool that has become incredibly popular among both experts and amateurs. Regardless of design experience, anyone can use this platform to create beautiful graphic designs. Using its simple tools and various templates, you can create professional designs for your website, social media posts, blogs, and more.
Sprout Social
Sprout Social is a social media management platform that can power your entire social media strategy. Sprout Social offers a suite of social management, customer service, and data intelligence tools to help you drive more meaningful customer engagement. Sprout Social’s dashboard is well-organised, with quick access to various tools. They also offer a cool feature where you can search for content ideas to share on your social media platforms.
BuzzSumo
BuzzSumo is a great tool for finding trending topics and content that performs the best across social media platforms. You can use it to analyse the most used words and phrases on social media. It’s also a well-liked method for determining which content is doing the best in your sector. Additionally, you can discover influencers and spy on your competitors with Buzzsumo.
Hootsuite
Hootsuite is a social media management platform that helps businesses manage their social media accounts. It can be used to schedule posts, track analytics and measure results. There are two versions of Hootsuite: the free version and the paid version. The free version has all of the basic features but lacks some advanced features like scheduling posts or automating actions.
Tweetdeck
Tweetdeck is a monitoring tool that lets you schedule tweets, monitor your brand, and keep tabs on competitors. This tool can find specific hashtags and keywords related to your product or services. Tweetdeck also allows you to create customisable streams.
Facebook Business Manager
Facebook offers various tools to manage Facebook pages, posts, and ads. Facebook Business Manager is one of those tools that can be used to manage multiple pages and ads free of cost. Using the Business Manager, you can control the permissions for various users who post content to the page. The Facebook Business Manager is ideal for you if you oversee multiple businesses targeting different sectors such as fashion, sportswear etc.
Tailwind
Tailwind is an excellent social media tool if you frequently post on Pinterest and Instagram. Tailwind has many of the same features as other social media managers, such as post-scheduling, collaboration with your team, and a centralised dashboard. Tailwind distinguishes itself through its direct API integration with Pinterest. It enables you to share pins and follow Pinterest’s best practices, thereby improving your social media presence.
Animoto
Animoto is a social media tool that enables businesses to make professional videos. Without prior editing knowledge, you can create videos and achieve great results with a wealth of templates, images, music options, fonts, and more tools. This user-friendly tool helps you create videos in any style or size, from short clips to lengthy videos.
IFTTT
IFTTT is a shortened form for If This, Then That. This social media tool is created to automate various tasks. For example, if you take a photo and post it to Instagram, this tool will download it and save it to your Dropbox folder, ensuring that you always have backups of important pictures. IFTTT can connect and automate all major social networks, saving you time and stress.
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