GetYourGuide : The Go-To Marketplace for Travel Experiences
GetYourGuide has evolved from a simple tour booking site into a dominant global marketplace for unforgettable travel experiences. the Berlin-based company reached a major milestone by achieving profitability and nearing €1 billion in net revenue, cementing its role as a leader in the “experiential economy”. With over 200 million tickets sold and more than 110,000 activities in 12,000 cities, GetYourGuide is no longer an afterthought in travel planning—it’s often the first stop.
What Makes GetYourGuide Different?
GetYourGuide stands out by combining a massive inventory with powerful technology designed to simplify discovery for travelers and operations for its 35,000+ supply partners.
Key features and innovations include:
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AI-Powered Discovery: The platform uses AI-driven filters and redesigned activity cards that highlight customer reviews, making it faster for travelers to compare and find the perfect experience.
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Tools for Partners: GetYourGuide equips its partners with an AI-powered suite for managing customer reviews, which includes generating summaries, actionable recommendations, and even optimizing replies. Over 60% of its partners are already using these AI tools to streamline their business.
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Simplified Logistics: A redesigned product management page and a new “Pickup Planner” help tour operators automate and streamline logistics, allowing them to focus on delivering high-quality experiences.
What Can You Book on GetYourGuide?
The platform offers a vast range of activities, from classic tours to unique local immersions.
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Tours and Tickets: Book skip-the-line tickets for major attractions, guided city tours, and excursions.
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Unique Experiences: Find cooking classes, local workshops, and other immersive activities.
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New Categories: GetYourGuide significantly expanded its inventory, adding over 60 new West End shows in London, including major productions like Les Misérables and The Lion King. This is part of a broader strategy to introduce new categories like Multi-Day Tours and Theme Parks.
The 2025 Story: A Record Year of Growth
After navigating the pandemic by investing in technology and market expansion, GetYourGuide saw a full recovery. The summer of 2025 was a record-breaking season, with more than 23 million travelers booking experiences on the platform, representing a 30% growth from the previous year. CEO Johannes Reck noted that the company has successfully “flipped the script,” making experiences a primary focus for travelers during the planning phase.
How to Make the Most of GetYourGuide on Your Next Trip
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Use the App: The mobile app is ideal for on-the-go booking, managing tickets, and finding last-minute activities.
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Read the Reviews: Leverage the AI-powered summaries and detailed customer feedback to choose the best-rated experiences.
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Book in Advance: For popular attractions and shows, booking ahead on GetYourGuide can save you time and guarantee your spot.
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Look for GetYourGuide Originals: These are exclusive, specially curated tours that offer a unique perspective and often include special access.
The Bottom Line
GetYourGuide has solidified its position as an essential tool for modern travelers. By combining a vast, curated selection of experiences with innovative AI-driven technology, the platform not only simplifies travel planning but also empowers local operators worldwide. Having reached profitability and record growth, GetYourGuide is set to continue shaping the future of the travel experiences industry.
